“This is a special episode in that we get to feature both co-founders from a startup out of Seattle. Anna-Lea Dieringer and Erina Malarkey have known each other for many years. Only recently did they decide to align their skills from consulting, asset management, marketing, and commercial real estate to create a platform, Remarkably, aimed at improving multifamily marketing and asset performance.”
“Real estate is the largest asset class in the world, yet relies on surprisingly unsophisticated and undervalued marketing analytics compared to other verticals. Remarkably is co-founded by —and for — multifamily real estate marketing professionals who are looking to fundamentally change the role that marketing serves in real estate.”
“Untold sums of money are poured into marketing multifamily properties, and there’s no good way to measure the return on that investment. A Seattle startup called Remarkably is changing that.”
“Startup {Remarkably] aims to help multifamily properties understand marketing performance.”
“You have the largest asset class in the world and it currently has one of the most unsophisticated marketing and analytics functions,” …said [Erina Malarkey] in an interview this week. “People are literally managing billions of dollars of assets with sticky notes, emails, spreadsheets, and whiteboards. It’s pretty mind boggling.”
