Thought Leadership 5 Simple Steps for Multifamily Funnel Benchmarking Everyone Should Employ Erina Malarkey Summary – The 5 Main Steps for Multifamily Benchmarking Step 1. Decide which KPIs matter most Step 2. Measure your…
Thought Leadership The Entire US is in a Lease-Up Like Never Before. So, What Do We Do? Erina Malarkey The harsh reality is that the old ways of marketing, leasing, and operating buildings are over.
Thought Leadership Manage your properties with leading, not lagging, indicators. Anna-Lea Dieringer Historically, the multifamily real estate industry has largely been managed using lagging indicators. However, leading indicators can help predict and forecast future trends and outcomes.
