“[Remarkably’s] software analyzes data from internal and external sources to help their clients figure out where they should spend their marketing dollars and ultimately lease their buildings to capacity. The tech is infused with machine learning and automation that can provide more robust marketing-related recommendations.”
“The company markets its software products to developers, owners, and managers of residential buildings with multiple apartments or condominiums, which are sometimes called “multi-family” dwellings. Remarkably’s digital tools are designed to help users track leasing, occupancy, revenue, and cash-flow data, among other metrics.”
“This is a whole new category in the space,” CEO Erina Malarkey told Built In. “This $3.3 trillion industry was still being managed through emails, phone calls and spreadsheets. The industry was desperate for a better solution.”
NEED a QUOTE From the podcast
“This is a special episode in that we get to feature both co-founders from a startup out of Seattle. Anna-Lea Dieringer and Erina Malarkey have known each other for many years. Only recently did they decide to align their skills from consulting, asset management, marketing, and commercial real estate to create a platform, Remarkably, aimed at improving multifamily marketing and asset performance.”
“Real estate is the largest asset class in the world, yet relies on surprisingly unsophisticated and undervalued marketing analytics compared to other verticals. Remarkably is co-founded by —and for — multifamily real estate marketing professionals who are looking to fundamentally change the role that marketing serves in real estate.”
“Untold sums of money are poured into marketing multifamily properties, and there’s no good way to measure the return on that investment. A Seattle startup called Remarkably is changing that.”
“Startup {Remarkably] aims to help multifamily properties understand marketing performance.”
“You have the largest asset class in the world and it currently has one of the most unsophisticated marketing and analytics functions,” …said [Erina Malarkey] in an interview this week. “People are literally managing billions of dollars of assets with sticky notes, emails, spreadsheets, and whiteboards. It’s pretty mind boggling.”
