Marketing Business Intelligence: Why BI Alone Is Not Enough
Multifamily Marketing Needs Transformation
No one denies that institutional multifamily operators need to have a PMS and a CRM, and more and more companies are recognizing the critical importance of BI.
But even when companies have an enterprise BI solution, there is an important functional gap that leaves marketers’ needs unmet as today’s vertical BI solutions have limited to no marketing BI and analytics functionality.
Why is Marketing BI critical to transform the perception, role, and impact of multifamily marketing? Download eBook to learn more!