Channel Analysis Source rankings are useful for determining which sources are performing best and worst across a variety of important criteria, including their ability to generate New Leases for the types of units that are most currently exposed.

Understanding your Best Sources for Exposure can help you decide how to adjust and re-allocate budget to reduce your exposure and achieve your occupancy, revenue and NOI goals.

Here’s how your Most Exposed Units are ranked:

  • By exposed unit layout count
    • For example, number of exposed 2×1 units compared to number of exposed 0x1 units
  • By exposed unit status
    1. Vacant Unrented – Ready
    2. Vacant Unrented – Not Ready
    3. Occupied Notice

Here’s how your Best Sources for Exposure are then ranked:

  • By New Leases sourced for your most exposed layouts
    1. Highest number of New Leases sourced for your most exposed layout
    2. Highest number of New Leases sourced for your second most exposed layout
    3. Highest number of New Leases sourced for your third most exposed layout
  • In a rankings tie, the average bedroom x bathroom configuration and its alignment to your most exposed layout is used as a tiebreaker

Quick Note: When the ‘Show Distributed Source Attribution’ toggle is ‘on’, the website referral sources you distributed the property website lead source to are listed, ordered from highest to lowest weighting, when you hover over the tooltip beside the first listed website referral source.

We hope these rankings are useful in your marketing strategy and planning decision-making!